Our Values: Promoting Africa and Her Products

“We put proactive measures in place to make African products available to communities in Canada.”

Africa, the world’s second largest and second most populous continent, is home to a total of 54 countries. Divided into five regions, Northern, Southern, Eastern, Western and Central Africa, Africa plays host to a wide variety of cultures, languages and ethnicities. Thus, wherever there is an African, you are certain to see the vibrant colors of the African cultures.

As a company with a dedication to making African products available to everyone in Canada, our values first and foremost should be and is rooted in the utmost desire to promote the African continent and her diverse merchandise offerings. In doing so, we are able to bring the vibrant and diverse elements of the various African cultures to the streets of Canada.

Our mission is not just to the African or Africans though primarily our duty is to them. Our mission is to everyone in the communities we come into contact with. For now, it is Canada; tomorrow it will be global. Thus it is fair to say that “we put proactive measures in place to make African products available to communities in Canada”. Today it feels good to be an African!

For more information on who we are and what we do, please click here.

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